I’ll say it…part of what makes you a true foodie is if you get excited to go to the grocery store. When time allows, I love going up and down each aisle, seeing what new products pop out at me and take the opportunity to educate myself on different brand’s nutritional labels and ingredient lists.
What? Am I the only one?
Being not only a foodie, but a health conscious foodie, I have found myself doing my weekly grocery shopping at stores that carry more health conscious items. Trader Joe’s and Rollin’ Oats are usually my go to stores.
When I heard Earth Fare was opening a location in Seminole I was immediately intrigued. You can never have enough health food stores!
Luckily, I got to join the Tampa Bay Bloggers for a pre-opening sneak peak and tour of the new Earth Fare and learned what they’re all about.
Earth Fare is based in Asheville, NC, where the first store opened in 1975. This is the 4th Earth Fare to open in Florida (the 1st in the Tampa Bay area) and the 38th store nationally. They expect to grow more in the Tampa Bay area over the next few years (squee!)
So what makes Earth Fare different? It all started with their founder, Roger Derrough, who wanted to give patrons a safe place to shop for their food. A place free of added hormones, artificial fats and trans-fats, artificial sweeteners, bleached or bromated flour, antibiotics, high fructose corn syrup, artificial preservatives and artificial colors and flavors. This is what became Earth Fare’s Food Philosophy. You won’t find any of these ingredients in any food sold at Earth Fare. And if you do? It’s added to the Boot List, which they also post on their website. How’s that for commitment?
These days many health food stores abide by a similar philosophy, but Earth Fare was the trailblazer. They were one of the first stores to ban high fructose corn syrup and one of the first to offer cage free eggs. They’re more worried about the health of their customers rather than the next big food trend or fad. And that’s awesome.
Earth Fare also has a commitment to local and you’ll see a lot of local products in their stores. Their craft beer section, for example, represents 18 local breweries.
Some cool features of Earth Fare…
Grind your own nut butters!
Oils and syrups on tap! Including olive oil, coconut oil, maple syrup and honey.
Scoop your own pasta.
Their Heirloom juice bar, where you can buy freshly made juice or grab one from the grab and go section.
Like most supermarkets they have a seafood, meat, cheese and wine section.
There’s a bakery where they make everything on site. And a prepared foods section, where you can take home tasty meals!
They also have a nicely sized wellness section where you can find cruelty free beauty products.
One thing I was really curious about was their prices. Not all of the pricing was up when we took our tour, but I did my weekly shopping there this past Saturday and got a better feel. Most things are pretty standard pricing…they have some great deals on some things and then there are some items that I think are a bit overpriced. I definitely recommend joining their Tomato Bank, which is their reward card. You get to take advantage of specials throughout the store and there’s a new special for members every week!
So, who’s excited to go shopping? Lucky you, I have a $25 gift card to giveaway for your next shopping trip. Just comment below on what you’re most excited about for the new Earth Fare and I will choose a random winner this Sunday, October 9. Giveaway will close at 10 a.m. that day.